Dehradun: The National Bank for Agriculture and Rural Development (NABARD) organized the 2nd Regional Advisory Committee (RAC) Meeting along with a GI Workshop at its Uttarakhand Regional Office in Dehradun on December 30, with a focus on post-GI strategies such as branding, marketing, and value addition to strengthen rural livelihoods.

A special technical session by Padma Shri Dr. Rajnikant, popularly known as the GI Man of India, highlighted the importance of GI registration, inclusion of authorized users, and effective market expansion of GI-tagged products.

Officials from various departments, academic institutions, and startups discussed the need for convergence and the growing role of digital and social media platforms in promoting GI products and improving market reach.

NABARD reaffirmed its commitment to supporting farmers and artisans in Uttarakhand through GI promotion, training, branding support, and market linkages.

Himalayan Live Bureau

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